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12 REASONS PROPOSALS FAIL (Part 2)

26/10/2018

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Reasons 7 - 12 ...
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7. THE PROJECT HAS NOT BEEN COORDINATED WITH OTHER ORGANISATIONS

This does NOT mean your organisation can't 'go it alone'. Partnership can be full of difficulty, and it's sometimes the 'lone wolf' NGO that can achieve its objective better than several NGOs together, especially for small, targeted and specialised interventions.
 
However, for maximum results and to avoid overlap, you have to coordinate your project and align your strategy with the current reality. Show how your work complements the work of others; fills a gap or meets an unaddressed need; and also identify potential overlaps and conflicts of interest. Find out as much as you can about what's going on through research, observation, talking and, most of all, listening to communities and other organisations. Demonstrate that you fully grasp how your proposed project fits in with current reality.
 
Other organisations can be:

  • Local government bodies
  • Civil Society Organisations
  • Grassroots bodies community-based organisations and community groups
  • Other NGOs working in the same sector or same geographical location

8. THE DONOR IS NOT ASSURED OF THE ORGANISATION'S CAPABILITIES

This isn't the end of the world either. We ourselves failed to win one project because we didn't have the human resources / technical skills at the time of submission. Make sure you research the availability of such resources and convince the donor you can bring on board the right people once the funding is there.
 
If your organisation lacks the relevant experience, then consider partnering with an NGO that has. They may support you with advisors, offer to monitor progress and steer strategy, or coordinate activities.
 
Just because you haven't done it before, doesn't mean you can't. After all, for everything that was done there was always a first time. Look at that title again: the donor hasn't been assured. Assure them.

9. THE PROJECT IS TOO AMBITIOUS

The donor’s concern may not just be related to human resources / skills. Perhaps the Outcomes appear too ambitious. Maybe you are taking on something far bigger than you can handle.
 
To make projects more manageable (and, ultimately, appear more achievable and therefore more likely to be funded) consider reducing:
 
  • Number / Range of Outcomes – take the most important part and focus on those.
  • Geographical Coverage – you may want to scale down the total area your project aims to cover, at least in its first phase. After all, if it's successful, then it can be replicated on a larger scale.
  • Target Group – are you trying to cover too much of the population? Can a smaller initial target group be proposed? It can always be extended to other end-users at a later time.
 
Look at your Outcomes again. Are they too vague or wide-reaching – ending world hunger rather than improving the nutritional status of children aged 0-5 in XYZ province? Outcomes must be SMART (Specific-Measurable-Appropriate-Realistic-Timebound).
 
The last thing you can do in this case is look at partnership with other organisations. Can their capacity help you to meet your objectives and thus convince your donor that it can be done?

10. THE WRITER DID NOT FOLLOW THE GUIDELINES

If you're guilty of this, there's not much I can say. Guidelines are there for a purpose, and the purpose is NOT to prevent you from telling all the great and wonderful things your project will achieve.
 
They exist so that:

  • You can stay focused on what's important.
  • Donors can cross-compare different submissions when allocating limited funds.
 
Guidelines are not optional. Find out what they are and follow them every time you draft your proposal. However at the planning stage, only look briefly at the guidelines. We should try to avoid fitting our ideas and the current reality into the donor’s framework for now. Just get an idea of what they want and then follow the process of project planning. ALWAYS develop your proposal based around the current reality: and fine-tune your plan / proposal according to the guidelines later. The guidelines are guidelines for submission – not guidelines to thinking.

11. THE EVALUATION PROCEDURE IS INADEQUATE

There are no excuses here, either. Accountability is everything, so make sure your plan includes a Monitoring and Evaluation (M&E) system. At each level of achievement (Outputs, Outcome and Goal) you need Indicators (often called Objectively Verifiable Indicators, or OVI) which can be measured transparently and reliably. Your Indicators will need to be specific about the amount of change, quality of change, time frame, target group and location.
 
Explain how frequently M&E will be carried out; who will conduct it; and the methods that will be used. Also, include how you will communicate the results – to whom, how and how often - through your M&E Plan.

12. ....

Obviously, 12 is not the end of the list - and there are many other possible reasons not included here. Post your nomination for '12' below.

And if you want to design a project that donors will support, and write a proposal that persuades, click HERE to join our online course.
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