STAKEHOLDER MANAGEMENT & ENGAGEMENT PART 5: ENGAGEMENT
There is a spectrum of ways to engage with our stakeholders depending on their unique roles, and we explore those approaches here.
STAKEHOLDER MANAGEMENT & ENGAGEMENT PART 5: ENGAGEMENTHow do we engage with each stakeholder group? Do we consult? Do they participate? Are they partners? Or they just recipients of information?
There is a spectrum of ways to engage with our stakeholders depending on their unique roles, and we explore those approaches here.
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STAKEHOLDER MANAGEMENT & ENGAGEMENT PART 4: STAKEHOLDER COMMUNICATION Stakeholder Communication needs to be integrated into our regular delivery of project services and routine monitoring activities. Click through to find out how.
STAKEHOLDER MANAGEMENT & ENGAGEMENT PART 3: WIN-WIN STRATEGIES How can we respond to stakeholder demands without negatively affecting the project itself?
Click through for the next video in this series. STAKEHOLDER MANAGEMENT & ENGAGEMENT PART 2: THE FOUR STEPS OF STAKEHOLDER ANALYSIS Learn how to identify, analyse and plan for your stakeholders' interests, needs and expectations. Click through for the video and the Stakeholder Management template
1: THE WHAT & WHY OF STAKEHOLDER ANALYSIS People can just as easily grease a project's wheels as stop it in its tracks. Stakeholder Analysis is about identifying all persons, groups and institutions who may have an interest in a project and taking steps to manage their interests and expectations so that the project runs as smoothly as possible. Stakeholder Analysis is the technique used to identify the key people who have to be won over. ![]() In a valley between two hill villages there's a place where the river widens and becomes still. A banyan tree provides shade and a focus for the women who come and go - girls collecting water, women doing laundry. Sujata, a community health worker, will often drop by when visiting a nearby project to sit and listen to the news and stories.
Beneath the tree it’s always busy. The women share stories, give each other advice. A small informal market has popped up, and women buy or trade produce with each other. Marriages have even been arranged here. “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time” - according to the American Poet John Lydgate.
He Obviously Never Did Stakeholder Management. Let's talk about stakeholders.
After all, they are the most important part of any project. As development workers we are service providers, and our most important stakeholders are the end users of our services - the target communities we serve, whoever they may be - mothers, IDPs, girl children ...
Knowing what to expect at different points in the project leads to better data collection - and better management decisions.
But, too often, we try to collect data that isn't there (yet) - or overlook valuable insights from stakeholders that can guide the project towards successful achievement of results. There Are Four Different Levels Of Information We Collect From End Users Throughout A Project's Life-Cycle. |
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