This doesn't mean that the issue itself is not significant – just that the donor can't see it.
This could be due to the last point I discussed, where the problem is not explained properly. However, poor explanation is usually because we have failed to go 'one step further' when describing the consequences of the problem. As development practitioners and community organisers, we ourselves can see clearly how important the issues we are facing are,
But often conveying this importance to those who make decisions is difficult. We may have satisfied ourselves that the issue is significant, but haven't taken that extra step to explain to our reader why this issue needs to be addressed.
Let's remember our donors are not as close to the situation as we are. They may be in another country, and not grasp what is obvious to us. They may be dealing with issues of greater importance. They may simply be less familiar with the issue, and fail to see what to us is 'obvious'.
Experience / bias may play a part. How to tell this story without naming names or stepping on toes. OK - let's try. One international organisation in Sri Lanka had a Myanmarese staff member as head of child protection. As my friend who worked there explained to me, it was a challenge to get her to take a lot of issues seriously. Her comparison was continually with her home country, so what might be a shocking statistic to some (let's say girls' enrollment in school) was, to her thinking, not so serious.
And, as mentioned, sometimes we have to make the effort to lead our donor to what is obvious to us. If, for example, our proposal is related to reducing child mortality, is it enough to say 'as well as the psychological pain of losing a child, mothers who lose their children also lose the contraceptive effects of breastfeeding.' we might want to take that one step - or even two steps further and make it explicit that they become pregnant again too quickly and this has negative effects on mothers' health.
So, if in Part 1 we focused on explaining the causes, what we are really saying here is don't ignore the effects. They may appear significant to you, but not always to your donor. So make it clear.