FREE INTRODUCTORY COURSE: PROFESSIONAL WRITING

AN INTRODUCTION TO PROFESSIONAL WRITING

Poor writing gets poor results. The message is lost, or the reader is unconvinced. A report's recommendations can get overlooked, and our proposals can fail to persuade donors.

And a lot of people find writing stressful - when it doesn't have to be that like that. Good writers aren't born that way. It's a skill that is easily learned. Professional writers all:

• Start with clear objectives
• Organise their ideas logically
• Aim to write clearly and be understood

And good writers are systematic. They don't waste their time staring at the screen waiting for inspiration. They follow a sequence of steps - thinking, planning, drafting and editing - so they manage their work without deadline stress and consistently deliver writing that has impact.

Anyone can learn how to take the skills you already have and use them to write clearly and persuasively - whether it's a report, a proposal, a press release, memo or email.

This short course outlines some of the key principles of Professional Writing.