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SELF-STUDY CERTIFICATE: PROFESSIONAL WRITING
WELCOME
HOW TO WORK WITH THIS COURSE
1. INTRODUCTION TO PROFESSIONAL WRITING
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WHAT IS PROFESSIONAL WRITING? (5:55)
WHY DO SO MANY PEOPLE GET IT WRONG? (12:54)
WRITING TELLS OTHERS WHO WE ARE (13:34)
THE WRITING PROCESS (7:50)
2. THE ART OF WRITING CLEARLY
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MEASURING CLARITY: THE FOG INDEX (20:51)
TOOLS AND EXERCISES FOR IMPROVING CLARITY PART 1 (8:01)
TOOLS AND EXERCISES FOR IMPROVING CLARITY PART 2 (9:13)
TOOLS AND EXERCISES FOR IMPROVING CLARITY PART 3 (9:38)
WHAT WE'VE LEARNED SO FAR (1:33)
SOLUTIONS TO TASKS & EXERCISES
3. ORGANISING YOUR IDEAS IN WRITING
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DEDUCTIVE VS. INDUCTIVE REASONING (11:58)
ORGANISING YOUR MAIN POINTS EFFECTIVELY (6:19)
WRITING PARAGRAPHS THAT PERSUADE (5:27)
TOPIC SENTENCE EXERCISES (5:39)
EXTENDED EXERCISE (9:13)
SOLUTIONS TO TASKS & EXERCISES
5. LANGUAGE, STYLE & EDITING
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KEEPING YOUR READER'S INTEREST (6:13)
TOOLS FOR IMPROVING STYLE (7:37)
HOW TO EDIT LIKE A PRO (& EXTENDED EXERCISE) (9:24)
PROFESSIONAL WRITING: REVIEW OF KEY POINTS (6:16)
TEST YOUSELF
WHAT WE'VE LEARNED SO FAR
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